While Player Tracking information is critical, there are many other customer data sources which provide context for understanding consumer behavior.  Retail spend, guest satisfaction, social and digital engagement are now important sources which provide the understanding of WHY your customers are behaving from the transactional data from the player tracking system.  

StrataMetrcis Research can help guide the process to insure the apprpriate data sources are integrated into the EDW providing a robust repository for better understanding consumer behavior.

StrataMetrics Research can help review and design player reinvestment programs to ensure statistically valid results in areas such as:

EBITDA Margin Optimization Via Test & Control 

Whether it is continuity or ad hoc reinvestment programs,  StrataMetrics Research can help design a strategic offer testing program to evaluate player reinvestment changes.

Player Loyalty Program Optimization 

Review reinvestment criteria including base and bonus point earning rates, comp earning rates, point redemption equations, tier level qualification requirements, tier level benefit packages, profitability analysis of program tier levels, development of external partnership programs, player kiosk functionality, etc. 

Player Development Optimization 

Review hosting criteria, goals, performance analysis, discretionary comping guidelines, incentive programs, contact management software utilization, host directed offers, VIP event calendars, etc.

Advertising & Media Optimization 

Review strategic brand positioning/tactical advertising creative, media placements, production schedules, cost per impression analysis, share of voice analysis, agency contracts, agency commitments, sponsorships, social media efforts, website presence/functionality, etc.

Promotional Marketing Optimization 

Review promotional calendars, strategies, program profitability, special events, entertainment, etc.

Have a number of suspicions about your casino operations, its marketing programs or looking to obtain insight from your players?  StrataMetrics Research can help design comprehensive research initiatives to give you the knowledge to improve your results. 

In House Survey Development & Analysis

Are you using Qualtrics, Key Survey, SurveyMonkey, or other in-house survey software but need help in conducting ad hoc research? 

StrataMetrics Research can help with all your internal survey research needs from survey content, to survey programming to audience selection to topline and detailed analysis of results. 

Guest Satisfaction Programs

Do you truly know how satisfied your customers are with their experiences and what are the inflection points for customer defection?  

Whether it is Medallia,. Qualtrics, JD Power or any of the highly skilled guest satisfaction vendors, StrataMetrics Research can help to optimize your guest satisfaction program.  Investigate levels of satisfaction across the overall facility, slots, table games, cage, players club, beverage service, F&B outlets, hotel operations, etc.  

Competitive Research

Wondering how you compare to the competition across player loyalty programs, direct mail programs and guest satisfaction? 

StrataMetrics Research can help you assemble a program to benchmark your marketing programs and levels of guest satisfaction against your core competition.

Synthesizing data into knowledge adds value.  Monetizing the value add only occurs if the information is clear, concise, easy to understand and delivered to the right audience.  

Whether you are using Tableau, SAS, VizExplorer or any of the other data reporting visualization tools on the market, StrataMetrics Research can help design clear and actionable executive reporting dashboards to for team member engagement.